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Can video marketing in Nigeria really gain me more customers?

Question on Quora and My response

Can video marketing really gain me more customers?

Let’s consider a few statistics before I answer the question:

According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.

The future is video, by 2021, according to CISCO, video will account for around 81% of the world’s mobile data traffic, right now it’s at 78% in 2019

Facebook reports that users spend more than 3x time watching a live video, versus static content, in fact social video generates 12 more shares than text and images.

As you can see, Video is a more engaging method of advertising and reaching out to your potential customers than Text and static images.

So can video marketing help you gain more customers?

Yes, assuming you already have a current marketing system that’s converting and generating leads and customers, adding a video marketing campaign to that mix can improve your conversion and get you more customers.

But like any other form of advertising, it all comes down to the strength of your offer and who you are communicating with.

While video is a more engaging way to reach your audience, it doesn’t guarantee customers, neither does it replace copywriting (the ability to communicate the value of your product/service in order for the audience to take action).

It goes beyond video production, there need to be a sales funnel built around your videos which fits into your marketing objective.

For example, A simple video marketing funnel for a savings mobile app can look like this:

  1. You created a 2D video animation to market your savings mobile app.
  2. Advertise the mobile app on Facebook and Instagram
  3. All traffic generated goes to a sign-up page for those interested in savings and to download the app.
  4. Salesperson follows up with all leads to make a deposit.

Gaining more customers all comes down to understanding your sales funnel, and knowing how to get $2 for every $1 you spend on advertising.

Lastly, The most effective form of advertising is Results advertising, and the best way to advertise Results are Videos. A great example of this is Testimonials. People engage with testimonials because they see other people like them who have used the product/service and are getting the results they want.

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