If you are a real estate business owner, you probably invest in some advertising, whether it’s Facebook ads, Instagram ads, or Google ads, and you probably generate quite a ton of leads.

But the question on everyone’s mind is how to turn these leads into buyers.

Sometimes, a client may have bought from you in the past, and you’d like for them to keep buying from you in the future. You may have been using WhatsApp which has been effective in keeping in touch with your past clients, but it’s hard to send all the offers you have on the ground at once.

The task can become too cumbersome for you and your sales team to properly follow up with leads, and yet you are spending a lot of money running ads everyday.

You know you are leaving a lot of money on the table, you know that if you touch base with your leads and past clients every week, you probably will sell more, but you don’t have the time to organize your team together or yourself to make it work.

So what can you do?

There’s a way to consistently follow up with clients every single week (at least 2 times a week) using Email marketing + SMS marketing.

What is email + sms marketing? It is simply using email and sms to sell your real estate properties.

Every time you advertise and someone shows interest in your property, that person becomes a lead. Not only can you follow up with the person on WhatsApp and Phone call, but also on Email and SMS.

So, how does it work?

It’s simple, let’s say you have 10 properties you want to sell in Ibeju lekki today.

You can use an email service provider like mailchimp, getresponse, and aweber to setup the email, then you add the pictures of the properties and then the call to action for them to call you with the property they are interested in.

SMS marketing is simpler, all you need is a bulk sms marketing service, the message will be about a sweet offer that’s running right now, just like Spectranet does with Double your Data Promo, you can send juicy promotions and offers to your clients using SMS marketing as well.

I’ll advise you to send between 2 – 3 emails on a weekly basis and 3 SMS’s weekly, so you can keep in touch with your clients consistently.

You can go deeper to segment your audience based on the journey you have with your clients.

If you combine this two strategies and do it consistently every week, your closing ratio will improve and you will build a better relationship with your clients that will lead to more sales and referrals in the future.

Please Note: This is a relationship building strategy, and so it might take a while before the relationship leads to a purchase, and so it requires consistently providing value to your clients via email and sms.

It’s not a quick fix, although, is it possible for you to send out an email + sms and get a client tomorrow? Absolutely! But the likelihood is very low, from the data we have, if you are consistently advertising and generating leads and you’re doing email + sms marketing for 6 months, you’ll start generating momentum that will bring in sales.

You can go ahead to implement these strategies of email + sms marketing, and I hope they work for you.

Although, if you would like for us to help you implement and email + sms marketing campaign for your business, you can check out our rates and prices for this service here.