Agency Network: Cambridge Industries /World Economic Forum
Published/Aired: May 2018
Posted: May 2018
This video showcases the importance of educating your audience about the impact of your work in the lives of people.
This is a documentary about by Samuel Alemayehu who developed a factory to produce electricity, bricks and clean water out of the largest trash dump in Addis Ababa.
The video has been shared across different platforms and has inspired funding, support and also enthusiasts to start their own factories to generate the same results in their respective countries.
It just goes to show that a video doesn’t have to be flashy, funny or necessarily emotional, it can be based on facts around the impact that drive inspiration and showcase in real time the impact changes your product/service has in the community.
How do you create an advert around wheelchairs that goes viral and becomes the most shared video online 2017? Click here to find out how