World Economic Forum – Addis Ababa Factory

Agency Network: Cambridge Industries /World Economic Forum

Published/Aired: May 2018

Posted: May 2018


This video showcases the importance of educating your audience about the impact of your work in the lives of people.

This is a documentary about by Samuel Alemayehu who developed a factory to produce electricity, bricks and clean water out of the largest trash dump in Addis Ababa.

The video has been shared across different platforms and has inspired funding, support and also enthusiasts to start their own factories to generate the same results in their respective countries.

It just goes to show that a video doesn’t have to be flashy, funny or necessarily emotional, it can be based on facts around the impact that drive inspiration and showcase in real time the impact changes your product/service has in the community.

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